resume
Current Professional Experience
Presently
Schneider Electric
Regional Channel Parogram Strategy Lead
As part of Schneider Electric’s regional channel program strategy, my role centers on developing and executing initiatives that drive growth through our network of channel partners. I collaborate with business leaders, marketing teams, and global stakeholders to shape both mid- and long-term strategies, focusing on partner enablement, business development, and operational excellence. My responsibilities include designing and implementing channel programs, strengthening relationships with key distributors, driving partner certification and training, and ensuring the successful execution of channel sales plans throughout the region.
2022-2025
Smartsheet Inc.
Director of Integrated Content Marketing
Led the coordination of cross-functional initiatives within the marketing org. to ensure consistency in brand, product, and sales messaging. Developed and executed positioning, messaging, distribution, and promotional strategies for 3 solution categories, collaborating both internally and with external partners. Spearheaded the successful launch of three global campaigns. Managed key areas including demand generation, sales enablement, field marketing, corporate events, brand partnerships, and product/segment marketing.
2021-2022
WE Communications (contract)
Senior Director - Brand and Product Strategy
Strategic subject matter expert with a global technology portfolio, driving sales transformation and market leadership. Developed C-suite messaging platforms at Intel and Microsoft. Created strategic positioning playbooks and immersive brand experiences for LEGO (Star Wars), McDonald's (McDelivery), and Volvo (EV division).
2018-2021
VML
Group Strategy Director - Content Strategy
Led the development of a high-impact marketing team that crafted advertising strategies for industry leaders, including Microsoft Surface, Lenovo, Amazon AWS, and T-Mobile. Served as the strategic subject matter expert (SME) for Microsoft and Lenovo, delivering end-to-end brand enablement solutions for marketing and sales. Implemented a turnkey framework to optimize cross-sell and up-sell initiatives, driving growth and efficiency.
Previous Professional Experience
Jack Morton Worldwide
Director of Content Strategy
Led the development of global strategic insights for key agency clients, heading a team focused on formulating, educating, and enhancing strategies within clients' product and marketing organizations. Implemented comprehensive online and offline strategies, communications, and audience insights.
Hill Holliday
Sr. Strategist - Consumer Insights
Provided in-depth analysis, robust measurement, and growth-focused strategies to a diverse array of clients in the agency’s portfolio, with a notable emphasis on finance, insurance, and pharmaceutical brands. I was the only regulated markets strategist owing to my MBA and prior experience.
IBM
Manager - Product Marketing
Supported marketing, analytics, and competitive research. Led Smarter Planet and Watson campaigns, collaborating across global teams to develop campaigns, conduct analyst reviews, and create client success stories. Strengthened brand positioning by aligning messaging with market insights.
Digitas
Associate Director - Strategy & Analytics
Created and guided campaign strategy and enablement for Bank of America's "Better Money Habits" (BMH) $100MM marketing program, expanding its impact on broader enterprise marketing initiatives. Fostered the growth of the BMH program by acting on digital behaviors and consumer insights. Managed and analyzed paid media distribution across many channels including TV, print, radio, display, social, and partnerships.
EPAM Continuum
MBA Intern - Product Marketing
Developed systems-thinking frameworks to solve complex challenges, integrating user needs, business goals, and technology. Conducted research, mapped ecosystems, and designed strategic solutions to drive innovation and impact.
Deloitte
Growth Strategy Consultant
Developed data-driven growth strategies and optimized go-to-market approaches to drive revenue and market expansion. Conducted market research, analyzed industry trends, and provided strategic recommendations to enhance client competitiveness and long-term value.
Education
Bates College
Department of International Politics
Bachelor of International Political Economics (BA)
Bachelor of Economics (BA)
Northeastern University
D'Amore-McKim School of Business
Master in Entrepreneurship (MS)
Master of Business Administration (MBA)
University of Pennsylvania
School of Arts and Sciences
Critical Assessment of Architecture and Antiquities in Ancient Rome between 100 B.C. and 400 A.D.
MIT Sloan School of Management
Enterprise Transformation
Implementing Enterprise-Wide Transformation
4A’s
Institute of Advanced Advertising Studies
Campaign Planning Development