about me
The TL;DR if you’re in a rush:
Integrated Marketing Strategist, Channel Sales at Schneider Electric
10+ years across brand transformation, integrated marketing, and go-to-market
Previously Material, VML, Smartsheet, and management consulting
Clients/brands include AWS, SAP, Microsoft, Intel, LEGO, Chipotle, Mazda, KFC
Founding member of IDEA Venture Accelerator — helped launch ventures that raised $65M+
Chris isn't just a marketer—he's a strategic alchemist, seamlessly blending insight, creativity, and business acumen to drive executive-level brand and business transformations. He powers brand and product relevance by connecting human needs to business performance, turning every engagement into a journey of discovery that unlocks new possibilities and elevates brands to their full potential. He also happens to be quite tall.
Chris earned his degree in International Political Economics and Economics from Bates College, where he conducted extensive research culminating in a thesis exploring the enduring economic, security, and political ramifications of Iran's constitutional transformation from 1979 to 1989. Seeking to expand his academic foundation, he continued his studies at the University of Pennsylvania, focusing on Roman art and architecture from the Republican and Imperial eras.
Chris launched his career as a management consultant in Boston and Washington, D.C., before earning his MS in Innovation & Entrepreneurship and an MBA from Northeastern University. During business school, he worked with IBM, Schneider Electric, Nokia, Amazon, and Target, and spent a summer at EPAM Continuum developing product launch strategies for Amazon, Target and Cervélo. As part of his MBA experience, he and his team built and successfully sold a business featuring patented technology to GM.
An advocate for innovation and mentorship, Chris was a founding graduate student member of IDEA, Northeastern University's Venture Accelerator, where he helped early-stage entrepreneurs secure $15+ million in venture funding and launched three successful businesses. One of his ventures became a Techstars member, raising $50 million and reaching a market capitalization of $416 million.
With more than a decade of experience in brand transformation, content strategy, and business expansion, Chris has led strategic initiatives for industry leaders across technology, financial services, payments, and consumer brands. Today, as an Integrated Marketing Strategist for the channel sales organization at Schneider Electric, he designs and executes the campaigns, partner programs, and go-to-market motions that power one of the world's largest channel ecosystems—translating product strategy into partner momentum and measurable pipeline.
Previously, as Senior Director of Integrated Marketing at Material, Chris partnered with clients including ABM, SAP, Amazon AWS, Chipotle, Mazda, Merck, Bush's Baked Beans, and KFC—leveraging data-driven insights to fuel brand growth, drive demand, and deepen customer engagement. Before that, as Group Strategy Director at VML, he worked with brands like Microsoft, Intel, LEGO, McDonald's, Volvo, and Silver Lake Private Equity to develop global growth strategies, reposition brands, and sharpen executive messaging. He also spent a rewarding chapter at Smartsheet, leading enterprise and product marketing initiatives that connected platform capabilities to business outcomes for technology, software, retail, and CPG.
Across every role, Chris has built a strong reputation for marketing and client/partner activation—designing promotional mechanics, partner programs, and co-marketing campaigns that turn vendor relationships into revenue engines. He pairs that operational rigor with creative direction, Python dashboard-driven analytics, and marketing automation solutions to keep strategy, story, and execution moving in lockstep. He is a certified Lean Six Sigma Green Belt (UMass Amherst) and continues to invest in emerging disciplines around AI-enabled marketing and organizational leadership.
Chris speaks English natively, with professional French, Dutch and German. He is based in Maine, where—when he's not building brands—he's refinishing and repairing vintage audio systems, pulling delicious espresso shots, and chasing the next home-improvement project (….power tool).